Blue Moon celebrates 21st birthday with year-long marketing campaign
October 14, 2016
Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink with regular ice cubes. As the drink is consumed, the Martini Smart Cube uses Bluetooth technology to anticipate when a drink is finished and communicates with the bar in real-time, the company says.
Blue Moon Brewing Co., a Denver-based entity within MillerCoors’ Tenth and Blake division, is celebrating the grand opening of its newest brewery in Denver's River North (RiNo) Art District, following a soft opening in early July.
Blue Moon Brewing Co., a Golden, Colo.-based operating unit of MillerCoor’s Tenth and Blake Brewing Co., is celebrating its 20th anniversary with the planning of a new brewery that is scheduled to open in 2016.
By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.
Continuing what was seen during the recession, consumers are either buying more premium-priced beers or buying less beer overall, Jennifer Zegler, beverage analyst at Mintel, Chicago, told Beverage Industry in March.