Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.
Inspired by Captain Henry Morgan’s invasion off the shores of Panama as well as the recent discovery of the remains of a 17th century fleet, Diageo North America launched Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!