Which beverage package will consumers buy, under what conditions, when will they buy, how many will they buy and why will a purchase occur? These types of challenging questions confront most sales and marketing managers as they attempt to maximize sales and profit under many variable conditions.
Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.
JUST water recently launched six-packs of its responsibly sourced and packaged 100 percent spring water, which now is available at Stop & Shop in Massachusetts, Connecticut, Rhode Island, New York and New Jersey, the company says. Released in response to consumer demand, the new six-pack features a light blue recyclable case and is available for a suggested retail price of $6.29, it adds.
Companies find inspiration from sports and TV shows
September 15, 2016
In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle.
In celebration of its 20th anniversary, Stone Brewing Co. released a limited-edition celebratory double IPA: Stone 20th Anniversary Citracado IPA, which is brewed with avocado flower honey and Citra hops, the company says.
Multi-pack features four of the brand's eight flavors
October 16, 2015
Geloso Beverage Group’s Clubtails’ Cocktail-in-a-Can line, which were initially only available in 16-ounce single cans, now is available in a six-pack glass multi-pack featuring four of the brand’s eight flavors: Sex on the Beach, Bahama Mama, Long Island Iced Tea and Blue Motorcycle.