Items Tagged with 'Mike's Hard Lemonade'

ARTICLES

Mike's Hard Lemonade adds 'Crafted to Remove Gluten' seal

New TTB designation highlights FMB's proprietary filtration process

In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.


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Mike's Harder Apple Firebomb

Mike’s Hard Lemonade Co. added a new seasonal variety to its flavored malt beverage portfolio: Mike’s Harder Apple Firebomb.


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Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


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Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.


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Mike’s Hard Lemonade Co. new releases

Mike’s Hard Lemonade Co. took its first step into the beer category by introducing Mike’s Authentic Shandy Hard Lemonade & Lager.


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Up Close With Mike's Hard Lemonade Co.

New products extend consumer appeal of Mike’s Hard Lemonade
As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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