In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.
Expanding its line of vodkas, Deep Eddy Vodka will introduce its Lemon variety nationwide beginning in January 2015. The zesty lemon-infused vodka is made with all-natural flavors including real lemon juice and Texas aquifer water, the company says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!