- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'cause marketing'
Las Vegas-based Real Water announced a new venture with one of its brand ambassadors and partners Melanie Brown to benefit Susan G. Komen. Brown, also known as Mel B, is a pop star and judge on NBC’s “America’s Got Talent.” Together Real Water and Mel B have designed a limited-edition pink bottle in support of Komen’s mission to save lives and end breast cancer forever.
Forty-six percent of global consumers are willing to pay extra for products and services from companies that have implemented programs to give back to society, according to Nielsen’s Global Corporate Citizenship Survey.