Despite an atmosphere in which many carbonated soft drinks have struggled to maintain sales, Cheerwine, a brand of Salisbury, N.C.-based Carolina Beverage Corp., has experienced continual growth, both in sales and distribution.
As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.
Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.
Jagermeister, Celsius among brands with new designs
December 16, 2016
Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says. Heineken 250-ml slim cans already are available in Europe and Asia, it adds.
Pinnacle Vodka released a new bottle for its Pinnacle Original Vodka. The new packaging features the brand’s more polished, refined look and encapsulates the clean and smooth profile of the vodka inside, the company says.
Brand launches Endlessly Smooth creative campaign to support revamp
November 14, 2016
Christian Brothers Brandy has a new, premium package reflective of the American brandy’s quality. The refreshed, modern label communicates the quality of Christian Brothers, dating back to 1882, and enhances the appeal of the brand’s core equities, it says.