- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'glass bottles'
In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.
Dogfish Head Craft Brewery is releasing its Namaste Belgian-style white beer in a new size.
For the launch of its Homestead Double Barrel Bourbon and entry into the bourbon category, Homestead American Whiskey partnered with Saxco International LLC to create packaging for the new product.
Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.
The Edrington Group has repackaged its Brugal Rum brand in a new glass bottle that is more suitable for bottle manufacturing and high-speed bottling lines, the company says.
American Summits now offers its mountain spring water in a 12-ounce recyclable glass bottle with a twist-off cap.
Patrón Añejo released a special-edition bottle stopper as part of its second designer collaboration.
Packaging is as nuanced as the culture it speaks to. Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.
For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.
Zevia, a zero-calorie soda, released its Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer and Grape varieties in four-packs of 12-ounce glass bottles in the natural channel.