In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.
The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
Cascadia’ managing partner to give two speeches at Dubai Drink Technology Expo
April 19, 2016
Ramsey, N.J.-based Cascadia Managing Brands announced that Managing Partner Bill Sipper will address the Dubai Drink Technology Congress in Dubai, United Arab Emirates, which will take place May 16-18 at the Dubai International Convention and Exhibition Center.
Chattanooga, Tenn.-based The Double Cola Co. announced it will be celebrating its brand SKI’s 60th anniversary during the upcoming summer. Launched on Aug. 10, 1956, SKI citrus soda is crafted with real lemons and oranges, the company says.
Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, has entered into a strategic alliance with New York-based BeyondBrands, a new conscious products collective founded by Eric Schnell and Marci Zaroff.
For Who You Are campaign will be first as part of Santa Margherita USA
February 16, 2016
Santa Margherita Wines, Miami, announces the launch of its new advertising campaign — For Who You Are. This is the first campaign for Santa Margherita Wines as part of its new partnership with U.S. importer Santa Margherita USA Inc., also of Miami, the company says. For Who You Are will feature TV, print and digital advertising, kicking off a new creative approach with an intimate look at the Santa Margherita brand, it adds.
Building a successful brand isn’t San Diego-based Suja Life LLC’s only mission. For those in the company, it’s about more than the product. “From a company standpoint, we want to make a difference in the lives of our consumers,” Suja’s Chief Executive Officer and Co-Founder Jeff Church says.