Items Tagged with 'beverage marketing'

ARTICLES

SKU proliferation, customization trends impacting caps and closures

Beverage-makers use caps and closures to convey branding
Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.
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Five steps for success in social media advertising

Guidelines will help beverage-makers build consumer connections

Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales.


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New equipment releases focus on ease-of-use

Foxjet releases 10-inch printer controller for improved visibility, use

Highlighting its Freightliner Trucks Business Class M2, Daimler Trucks North America LLC’s Freightliner trucks offer the M2 106 and M2 112, which both feature best-in-class visibility with a 2,500-square-inch windshield and have numerous manual, automated and automatic transmission choices, the company says.


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Facebook bans Like Gates on brand pages

New policy will show true social media audience

In the world of Facebook, everybody is trying to earn “likes.” There’s something gratifying about having your consumers or customers like the content you’re sharing on the social media platform.


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New Belgium Brewing Co. adds .beer website domains

Minds + Machines Pioneer Program enables craft brewer to create targeted online presence

Fort Collins, Colo.-based craft brewer New Belgium Brewing Co. joined the Minds + Machines Pioneer Program for .beer URLs. New Belgium will be one of the first breweries to use and promote the .beer domains, which include newbelgium.beer, nbb.beer, sour.beer, find.beer and more.


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Heineken launches #SparkMyParty contest

Consumers can tweet the import beer company to win party plus-up service

This holiday season, White Plains, N.Y.-based Heineken USA is offering consumers of legal drinking age the ability to enhance their parties and get-togethers with the Heineken beer brand. The brand’s #SparkMyParty holiday delivery service will bring holiday plus-ups right to consumers’ doorsteps, the company says.


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Big Red signs ‘Red Mamba’

San Antonio Spurs’ Matt Bonner named brand’s new ambassador

Austin, Texas-based Big Red Inc. signed San Antonio Spurs Forward-Center Matt Bonner as its newest brand ambassador. Nicknamed “The Red Mamba,” Bonner will appear on Big Red soda displays at hundreds of stores across central and south Texas beginning this month. Next spring, the brand also plans to host a text-to-win sweepstakes through which fans can win Bonner’s autographed Spurs jersey.


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Sparkling Ice teams up with NBA MVP in new ad campaign

“The Bold and the Best” celebrates Kevin Durant’s career

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.


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Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


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Pittsburgh Brewing Co. adds final 2014 Pittsburgh Pirates-themed can

Pittsburgh Pirates-themed lineup supports craft brewer's 95 Days of Summer campaign

To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”


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EVENTS

Industry

2015 SBW INT'L High-end Bottled Drinking Water EXPO

4/16/15
CIEC-Beijing
6 East Beisanhuan Road,Chaoyang District,Beijing,100028 P.R.China
Beijing
China
Contact: Angie You

The fair will be held at the CIEC, China International Exhibition Center (Beijing), which offers an exhibition space of 15,000 square meters.

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Industry

The Beverage Forum 2015

4/21/15
Chicago, IL
United States

Beverage Industry and Beverage Marketing Corporation are teaming up this year to present The Beverage Forum, which will take place April 21-22 at The Drake Hotel in Chicago.  

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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!