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Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.
Beam Inc. added Prosecco, Chardonnay, Pinot Grigio and Cabernet Sauvignon wines to its Skinnygirl Wine Collection.
When it comes to market share, beverage categories are always battling for the biggest piece of the pie.
Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.
With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.
The excitement surrounding the lives of flappers and fun-seekers of the Roaring ’20s still enchant many of us almost a century later. This culture also recently inspired some interesting beverage marketing pushes, particularly following the premiere of Warner Brothers Entertainment’s “The Great Gatsby” movie last month.
Beam Inc. added four new products to its Skinnygirl line of ready-to-serve cocktails, wines and vodkas.
Beam Inc., Deerfield, Ill., reported a net sales increase by 8 percent to $577.7 million, excluding excise taxes, in the first quarter of 2013, benefiting from strong commercial performance and the acquisition of Pinnacle Vodka. On a comparable basis, net sales increased 3 percent, reflecting the comparison to the quarter from the previous year when new product introductions and route-to-market transitions helped comparable net sales increase 13 percent, the company reports.
Beam Inc. launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in 200-ml barrier polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics.
Beam Inc.’s Skinnygirl brand expanded upon its Margarita ready-to-serve cocktail with a new White Peach Margarita offering.