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Little Black Dress, a brand of Brown-Forman Corp., introduced Divalicious Red and Divalicious White wine blends targeted at millennial women.
Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”
Diageo, Norwalk, Conn., announced a $10 million strategy to empower 2 million women in 17 countries in Asia Pacific by 2017.
The Coca-Cola Co., Atlanta, is expanding its 5by20 initiative to enable the economic empowerment of women beyond its pilot programs in four countries to a total of 12 countries: Brazil, China, Costa Rica, Egypt, Haiti, India, Kenya, Mexico, Nigeria, the Philippines, South Africa and Thailand.
Vixen Enterprises LLC launched a vodka specifically designed for the female palate.
Featuring the tagline, “Your other wine will never know,” Flirt will hit the market next month through a joint venture between W.J. Deutsch & Sons Ltd. and Vintage Wine Estates.
Brown-Forman Corp. designed a line of Little Black Dress Vodkas specifically for women looking for a smooth, flavorful and low-calorie vodka.
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