Limited-edition labels accompanied by digital, social, in-store promotion
June 13, 2016
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.
Indaba, the flagship South African brand from Cape Classics, is getting a makeover this year. The wines have emerged with a fresh, elegant label created by premier South African designer Studio Anthony Lane, which strengthens brand communications, the company says.
Original and Mountain Dew Code Red to feature Russell Westbrook
December 15, 2015
To help kickoff the new NBA season, Mtn Dew released limited-edition cans of its original Mountain Dew and Mountain Dew Code Red, which were inspired by Dew athlete and Oklahoma City Thunder Point Guard Russell Westbrook.
Sparkling Ice adds limited-edition Kevin Durant bottle
April 15, 2015
Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.