Items Tagged with 'celebrity partnership'

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Wat-aah! partners with pop artist Ariana Grande

Music artist joins bottled water company as equity holder and partner

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.


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Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.


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Celsius partners with rapper Flo Rida for new pre-workout drink

Flo Fusion pre-workout powder will be available in late summer

Celsius Holdings Inc., Boca Raton, Fla., in partnership with rapper Flo Rida, announced the upcoming launch of Flo Fusion, a pre-workout powder that will be available to consumers late this summer.


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Vita Coco works to make coconut water the next orange juice

Coconut water brand uses flavors to appeal to consumers

Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.


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Kathie Lee Gifford releases Gifft wines

Partnership with Scheid Family Wines produces Chardonnay, Red Blend

Kathie Lee Gifford, the three-time Emmy-award-winning TV personality, singer, songwriter, actress, producer, playwright and wine lover, released a new line of Gifft-branded wines.


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Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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Diageo teams with David Beckham, Simon Fuller to launch new Scotch whisky

Haig Club Scotch Whisky will hit global markets later this year

London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”


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Kobe Bryant invests in BodyArmor SuperDrink

Bryant will become No. 3 shareholder for sports drink company

BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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