Items Tagged with 'celebrity partnership'

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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties
By Jessica Jacobsen
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After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign
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After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.


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Celsius partners with rapper Flo Rida for new pre-workout drink

Flo Fusion pre-workout powder will be available in late summer
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Celsius Holdings Inc., Boca Raton, Fla., in partnership with rapper Flo Rida, announced the upcoming launch of Flo Fusion, a pre-workout powder that will be available to consumers late this summer.


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Vita Coco works to make coconut water the next orange juice

Coconut water brand uses flavors to appeal to consumers
By Stephanie Cernivec
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Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.


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Kathie Lee Gifford releases Gifft wines

Partnership with Scheid Family Wines produces Chardonnay, Red Blend
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Kathie Lee Gifford, the three-time Emmy-award-winning TV personality, singer, songwriter, actress, producer, playwright and wine lover, released a new line of Gifft-branded wines.


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Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba
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Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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Diageo teams with David Beckham, Simon Fuller to launch new Scotch whisky

Haig Club Scotch Whisky will hit global markets later this year
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London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”


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Kobe Bryant invests in BodyArmor SuperDrink

Bryant will become No. 3 shareholder for sports drink company
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BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.


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Starbucks partners with Oprah Winfrey to create Teavana Oprah Chai Tea

New beverage will debut in Starbucks, Teavana stores April 29
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Seattle-based Starbucks Coffee Co. announced a new collaboration with Oprah Winfrey to co-create Teavana Oprah Chai Tea.


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Coca-Cola partners with LeBron James to create new Sprite flavor

Limited-edition CSD available nationwide in convenience, value stores
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Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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