Musical artist/cookbook author develops beverage and marinade recipe using soft drink brand
May 15, 2017
7UP, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced its partnership with Trisha Yearwood, the three-time Grammy Award-winning country star, New York Times best-selling cookbook author and host of the Emmy-winning “Trisha's Southern Kitchen” on Food Network.
This summer, The Cities Project by Heineken is partnering with the Bruno Mars 24K Magic World Tour to help fund projects across the country while awarding consumers tickets to the music tour. The Cities Project by Heineken is a project by White Plains, N.Y.-based Heineken USA that helps bring to life ideas that make great cities even greater, the company says. This summer, consumers who donate to one of 11 locally relevant Indiegogo campaigns across the country will receive concert tickets to the music tour, it adds.
Timberlake to work with team on product innovation, marketing
October 21, 2016
Bai Brands, Princeton, N.J, announced that Justin Timberlake will join its team as an investor and the brand’s first Chief Flavor Officer. The award-winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives, the company says.
Fine Wine Agency, @daddyissues_ partner for Fun Wine Co brand
July 19, 2016
Comedian and Internet personalityViolet Benson, known by her followers as @daddyissues_, has co-founded a new line of wine with Anthony Allport, chief executive officer of Fine Wine Agency, New York. Fun Wine Co is available online at funwine.com and at 40 retailers in New York, the company says.
New York-based Runa LLC announced that AcademyAward-winning actor and environmental activist Leonardo DiCaprio recently invested in the company and will join the company’s advisory board. Other investors include actor and comedian Marlon Wayans, actor Adam Rodriguez and professional tennis players John Isner and Steve Johnson, the company says. This group joins existing Runa supporters, including actor Channing Tatum, who was an early investor, it adds.
Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.
Limited-edition packaging commemorates Matt Bonner’s career with San Antonio Spurs
November 17, 2015
Big Red Inc., Austin, Texas, teamed up with the NBA's Matt Bonner for a limited-edition 2-liter bottle of its same-named red soda brand to commemorate Bonner’s 10 year professional basketball career in San Antonio. Bonner is one of only six players to join the team's exclusive 10 year club.