Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
On Demand The progressive beverage consumer has a plethora of beverage options from which to choose. For the non-alcohol beverage market, bottled water continues to make volume gains bringing it closer and closer to carbonated soft drinks. For the alcohol beverage market, craft brands in beer, spirits and wine are increasing their market share. Yet, large domestic brands still account for the majority of the categories fulfilling a variety of need states.