The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014
Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.
Company launches Facebook app in connection with campaign
July 9, 2013
Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!