Looking across all the categories within the beverage industry, observations showcase that the slogan marketers frequently use, “packaging sells,” might be a reality. The validity is not being challenged; however, the package array on the shelves in most retail outlets indicates that packages, containers, closures and even labels are going through frequent changes at some phase in the supply chain.
Wilkens-Anderson Co. offers its WACO Accuseam 2000 as part of its line of can quality control equipment, which is designed to improve speed and accuracy while eliminating human error and misinterpretation, the company says.
Thirty-eight percent of consumers prefer aluminum cans when tailgating versus 26 percent who prefer plastic bottles. Thirty-six percent of consumers prefer cans at barbecues or picnics, compared with 30 percent who prefer plastic bottles.
In the past 13 years, the aluminum can market has come a long way within the craft beer segment. Back in 2002, only one craft brewer packaged its beer in aluminum cans, according to the Aluminum Association.
As Disney’s “Toy Story 3” movie portrays, children’s interests in toys change as they grow up. Similarly, as the beverage can industry matures, its interest in packaging sizes changes. These changes have a domino effect on the equipment that fills and seams these cans.
As the saying goes, “variety is the spice of life,” and for beverage-makers, package variety also can be a tactic to spice up sales. In the aluminum category, packaging manufacturers have gone beyond the traditional 12-ounce can and now offer a range of shapes, sizes and closures to help beverages stand out on store shelves.