Suppliers highlights case packing and sealing, labeling capabilities and much more
November 16, 2015
Reston, Va.-based PMMI, The Association for Packaging and Processing Technologies, reported that the 20th anniversary of its Pack Expo Las Vegas tradeshow not only was a milestone event, but it also was a record-breaker.
Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.
When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.