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Items Tagged with 'secondary packaging'
When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.
In the white paper Visual Attention to In-Store Marketing: The Role of Secondary Packaging in Brand Awareness, Jerry Koefelda, Director of New Business Initiatives for Rehrig Pacific Company outlines the purpose and results of a study conducted by the Rehrig Pacific Company and Clemson University.