Georgia Historical Society unveils marker where first Coca-Cola was served
May 16, 2016
Atlanta-based The Coca-Cola Co. and its global philanthropic arm The Coca-Cola Foundation announced that they are pouring money into improvements throughout the city's Centennial Olympic Park District. Coca-Cola Chairman and Chief Executive Officer Muhtar Kent announced the gift alongside Atlanta Mayor Kasim Reed at a celebration hosted at the intersection of Peachtree and Marietta streets, where the first Coca-Cola was served 130 years ago on May 8, 1886, the company says.
Product hits market in conjunction with new ‘Ghostbusters’ movie
April 26, 2016
Fans of the “Ghostbusters” franchise have one more reason to celebrate this summer as Atlanta-based The Coca-Cola Co.’s Hi-C brand announced release of Hi-C Ecto Cooler, a juice drink for those nostalgic for the 1980s and 1990s, the company says. Hi-C Ecto Cooler will be available for a limited time starting May 30. Its resurgence comes after a 15-year hiatus, as “Ghostbusters” hits theaters July 15.
The saying goes that variety is the spice of life. When it comes to foodservice menus, no truer words can be said. Whether it’s better-for-you or indulgent trends, beverage menus are being retooled to accommodate drinks that fit these molds, and The Coca-Cola Co., Atlanta, wants to make sure it is working with its foodservice partners to develop all kinds of specialty beverage solutions.
For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).
Health and wellness remains an overarching driving factor in the consumer packaged goods (CPG) market today. As such, consumers have increasingly grown cautious of the products that they put in their bodies, with a growing number avoiding sugar-sweetened beverages. But one brand is tackling this issue by trying to reinvent the juice category.
The Boyd Co. Inc. recently released a report titled “Comparative Cost of Food and Beverage Industry Processing,” which looks at operating costs for beverage processing plants, including labor, utilities, real estate and taxes.
The Coca-Cola Co., PepsiCo announce upcoming launches
November 16, 2015
This year, not everything that happened in Vegas will stay in Vegas. The National Association of Convenience Stores (NACS), Alexandria, Va., hosted its 2015 tradeshow, which took place Oct. 11-14 at the Las Vegas Convention Center.