Items Tagged with 'The Coca-Cola Co.'

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Inca Kola teams up with OC Choppers to benefit Easter Seals

Consumers can purchase entries to win a custom-built chopper

Atlanta-based The Coca-Cola Co.’s Inca Kola brand and its Clifton, N.J.-based bottler Continental Food and Beverage Inc. (CF&B) announced the launch of a charity promotion to raise funds for Easter Seals New York’s Veterans Count program. The program will bring together the resources of Inca Kola, Orange Country Choppers (OCC), Resurrection Fighting Alliance (RFA) and AXS TV.


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Former Coca-Cola president Donald Keough passes away at 88

Current Coca-Cola chairman and CEO Muhtar Kent remembers the leader

Donald Keough, a longtime executive of The Coca-Cola Co., Atlanta, died Tuesday, Feb. 24 at age 88. Keough served as the company’s president from 1981 to 1993. After his tenure as president, Keough returned to the company in 2004 as a director and served on its advisory board through 2014.


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Coca-Cola reports single-digit global volume growth in 2014

2015 to be transition year, company notes

Atlanta-based The Coca-Cola Co. released its fourth quarter and full-year 2014 results. It reported that global sparkling beverage volume grew 1 percent in both the quarter and full year driven by growth from the Coca-Cola, Sprite and Fanta brands. Coca-Cola brand volume was up 1 percent in the quarter and grew slightly for the full year, rounding to even.


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The Best Packages of 2014

Readers name Cascade Ice's can-sized bottle as top package

According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.


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Coca-Cola Consolidated announces agreement with Coca-Cola

Bottler will add Cleveland and Cookeville, Tenn., to territories

Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced it has signed a definitive agreement with an affiliate of Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Cleveland and Cookeville, Tenn., territories, which currently are served by Coca-Cola Refreshments USA Inc. (CCR), a wholly-owned subsidiary of The Coca-Cola Co.


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Coca-Cola signs definitive agreement with Great Lakes Coca-Cola Distribution

Great Lakes to dedicate sales, distribution activities to Coca-Cola brands

Atlanta-based The Coca-Cola Co. signed a definitive agreement with Great Lakes Coca-Cola Distribution LLC, a wholly owned subsidiary of Reyes Holdings LLC, Rosemont, Ill. This agreement follows a letter of intent announced in February with Reyes Holdings LLC for the granting of territories in the greater Chicago area. The Coca-Cola Co. anticipates closing the transaction in 2015, but financial terms were not disclosed.


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Beverage brands celebrate Veteran’s Day

Starbucks, Coca-Cola host special events to honor military

In honor of Veteran’s Day, Nov. 11, multiple beverage brands are finding ways to salute our nation’s troops and their sacrifices in the days before and after this federal holiday.


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Coca-Cola Life expands distribution nationwide

Soda sweetened with cane sugar and stevia leaf extract

Following its initial summer rollout in select The Fresh Market stores, Coca-Cola Life now is available across the United States. A brand of Atlanta-based The Coca-Cola Co., Coca-Cola Life is the company’s first reduced-calorie carbonated soft drink sweetened with cane sugar and stevia leaf extract.


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Sprite celebrates Lebron James’ homecoming with new video, commercial

Beverage brand also launches commemorative can

Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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