Items Tagged with 'responsible drinking'

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Pernod Ricard USA, Southern Wine & Spirits launch responsible drinking campaign

National initiative spreads message through 15,000 retail stores
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New York-based Pernod Ricard USA and Miami-based Southern Wine & Spirits of America Inc. (Southern) announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national nonprofit funded by distillers aimed at reducing drunk driving and underage drinking.


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Anheuser-Busch launches responsible drinking campaign

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Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, unveiled its newest responsible drinking campaign that relies on the Internet and social media to engage adult drinkers and raise awareness.


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Bacardi highlights corporate responsibility initiatives

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Bacardi Ltd., Hamilton, Bermuda, released its Corporate Responsibility Report that documents the family-owned, privately held spirits company’s improved global environmental efficiencies and increased engagement with responsible suppliers. In addition, the company also announced professional tennis player Rafael Nadal as the new Bacardi Ltd. Global Social Responsibility Ambassador and face of its “Champions Drink Responsibly” program.


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Heineken launches new responsible drinking campaign

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Heineken, Amsterdam, launched the latest phase in its global approach to encourage the responsible consumption of its brands. Organized under the theme “Sunrise belongs to moderate drinkers,” the campaign uses the Heineken brand to deliver and reinforce the message.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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