As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.
Sparkling and enhanced waters drive category growth
July 11, 2016
Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by
7.9 percent and bottled water sales were up 8.9 percent from the previous year.
Bottled water has come a long way in its lifetime, and today, consumers are choosing this natural, healthy beverage more than ever. Industry experts even speculate that the category could grow larger than the carbonated soft drink (CSD) category by the end of the decade.
Co-located tradeshows bring beverage innovations to Chicago
July 16, 2014
This year, NürnbergMesse North America’s Interbev tradeshow co-located with Food Marketing Institute’s FMI Connect for a multi-day food, beverage and retail tradeshow June 10-13 at Chicago’s McCormick Place.
Fresh out of college in 1991, Mark Rampolla ventured to Latin America as a Peace Corps. volunteer in Costa Rica. He also spent time in Mexico, Central America, the Caribbean and Brazil. During his travels, Rampolla was enlightened by many things within the Latin American culture, including a popular regional drink: coconut water.