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Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.
As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.
Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.
Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.
In celebration of the upcoming holiday season, Seattle-based Starbucks Coffee Co. will kick off its Share Event in participating U.S. stores.
Nearly one-quarter of U.S. consumers say that they have already begun their holiday shopping, according to Nielsen’s 2013 Holiday Spending Forecast.
Lake Success, N.Y.-based The Hain Celestial Group Inc.’s Celestial Seasonings brand is helping 25,000 fans spread holiday cheer with its holiday teas. Through the Celestial Seasonings Facebook page, fans can surprise a friend or loved one anywhere in the country with a special delivery of Celestial Seasonings holiday teas as part of the brand’s “From Me To You” promotion.
This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.
The holiday season is a great time of year to reflect on all of the gifts we have in our lives and maybe even share some of those gifts with others.
Although I’m not nearly ready to start thinking about buying gifts for the holidays, almost a quarter of Americans already began their shopping in mid-September, according to Nielsen.