Coca-Cola India announced that the Coca-Cola system will invest an additional $3 billion in India through 2020 to further capture growth opportunities in the country’s fast-growing non-alcohol ready-to-drink (NARTD) beverage market. With the new investment, the Coca-Cola system now plans to invest $5 billion in India through 2020, the company noted.
Coca-Cola India announced a USD $2 billion investment in the country’s system beginning in 2010 for the next five years. The investment is designed to further capture the opportunity in the non-alcohol ready-to-drink (NARTD) beverage market in the country.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!