- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'shrink sleeves'
The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.
As technology continuously shows us, reducing the size and weight of products is a major market trend.
When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.
For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”