The formulation has been carefully and meticulously perfected and packaged. And the next step is just as crucial to marketing the product and ensuring success of the brand — printing and applying labels.
Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.
The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.
Tight-turning trucks, proof-of-delivery apps help manage distribution
December 16, 2013
Paxton Products’ new Ionized Air System can be used to remove particulates, dust and contaminants from surfaces by using its powerful ionization capabilities coupled with Paxton’s centrifugal blowers and air delivery systems.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!