Forty years ago, Kenner Products released Stretch Armstrong, an action figure that could stretch from its original 15-inch frame to four or five feet. Although not in the toy-making business, packaging materials manufacturers have had to literally stretch their capabilities to keep pace with beverage-makers seeking clean, sustainable labels that feature vivid colors, images, specialty inks and soft-touch finishes to connect with consumers.
The formulation has been carefully and meticulously perfected and packaged. And the next step is just as crucial to marketing the product and ensuring success of the brand — printing and applying labels.
Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.
The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.