Woodchuck Hard Cider is adding another package size for its flagship Amber cider. The brand recently added a 16-ounce can for Woodchuck Amber, following the success of its 12-ounce cans, which were released in 2012.
When it comes to the overall alcohol market, manufacturers not only are analyzing their own brand sales but also the respective categories in which they compete. For the beer category, hard ciders are offering consumers an entry point into this multibillion dollar industry, experts note.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!