Little Black Dress, a brand of Brown-Forman Corp., introduced Divalicious Red and Divalicious White wine blends targeted at millennial women.

As the industry continues to watch the rise of better-for-you products, it seems certain consumers also are searching for just-for-me products. Whether it’s a coffee beverage made with personally preferred ingredients or choosing a brand that embodies one’s personality, the customization trend has begun to permeate the industry.

Read about new marketing programs in the beverage industry.