Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!