Real Inspiration Blend coffee inspired by Pinterest fans
February 3, 2014
To celebrate the creativity of Pinterest users and the launch of its new Real Inspiration Blend coffee, Minneapolis-based Caribou Coffee will unveil a 64-foot-tall Living Pinterest Board in the Mall of America on Feb. 3. Like the social media site, the display will offer interactive components with the goal of spreading inspiration to shoppers in the Bloomington, Minn., mall.
Minneapolis-based Caribou Coffee announced a definitive merger agreement under which an affiliate of Joh. A. Benckiser Group (JAB), Ludwigshafen, Germany, will acquire Caribou Coffee for $16 per share in cash, or a total of approximately $340 million. The agreement, which was unanimously approved by Caribou Coffee’s independent directors, represents a premium of approximately 30 percent over Caribou Coffee’s closing stock price Dec. 14, the last trading day prior to the announcement of the transaction.
In coordination with Breast Cancer Awareness Month, Caribou Coffee launched Cup with Purpose, a new coffee blend developed exclusively for the foodservice industry benefiting the Susan G. Komen Foundation.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!