Items Tagged with 'RealBeanz'

ARTICLES

Feet on the street

May 15, 2013

As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.


Read More

Up Close With: RealBeanz

RTD coffee company shares N.Y. spirit, natural ingredients
April 11, 2013

From the heart of Brooklyn, N.Y., the home of Coney Island and the Brooklyn Bridge, comes RealBeanz, a ready-to-drink gourmet iced coffee company brimming with New York pride. The self-described “up-and-coming” brand plays off of the classic, artsy Brooklyn vibe to showcase its borough spirit and connect with its “kind of young, kind of hip, and kind of fresh” consumers in the 18- to 35-year-old demographic group, says Jenna Burke, director of public relations and social media for RealBeanz.


Read More

RealBeanz Iced Coffees made with Coconut Water

June 11, 2012

RealBeanz expanded its line of nutrient-enhanced ready-to-drink coffees with the launch of Dark Roast Iced Coffee made with Coconut Water and Cappuccino Iced Coffee made with Coconut Water.


Read More

RealBeanz Iced Coffee

October 10, 2011

RealBeanz launched its line of iced coffees on a limited basis earlier this year. After receiving feedback from focus groups, RealBeanz altered its flavor, coffee and sweetness profiles, and as a result, improved approval ratings from the 60 to 70 percent range to the 80 to 90 percent approval range, the company says.


Read More

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked