New York Spring Water Inc. launched three new VBlast functional waters featuring the brand’s patented twist cap.

Los Angeles-based Fiji Water Co., part of the Roll Global LLC family of companies, will launch a custom, reusable straw for its bottled water in April.

New York-based Wat-aah is partnering with teen pop stars the OMG Girlz for a multi-faceted, national TV, retail, print and digital campaign for its line of premium functional water for kids and teens.

Cuipo LLC launched Cuipo Purified Water, a premium bottled water brand dedicated to saving the rainforest.

Branding, entertainment and artist management company Atom Factory will launch a new, all-natural beverage line called Pop Water in January.

New York Spring Water Inc. launched VBlast Gator Pit Energy Formula, a sugar-free, taurine-free energy drink with B-complex vitamins, natural flavors and spring water.

Next month, The Coca-Cola Co. will launch Dasani Drops liquid beverage enhancers.

Spindrift Beverage Co. launched Spindrift Water, a line of sparkling waters made with fresh-squeezed fruit or puree.

L.A. Aloe LLC harvests and processes the aloe vera in its new Aloe Gloe all-natural aloe water to retain the bioactive components that support the promotion of skin, immunity and digestion, the company says.

Panacea Beverage Co. LLC launched My Cause bottled water, which donates $0.05 from each bottle sold to a non-profit organization.

Coffee Tea & Water 2011 reflects the key business segments of our NAMA members today, focusing on the operator as we strive to provide relevant education sessions which benefit every attendee’s effort to become successful and profitable.