Items Tagged with 'sports marketing'

ARTICLES

New Ole Smoky labels show team spirit

Moonshine brand goes orange to support University of Tennessee

Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.


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Corona Extra unveils limited-edition 2014 boxing bottles

Special-edition packaging features Golden Boy boxers

Constellation Brands Beer Division unveiled the 2014 limited-edition boxing bottles for its Corona Extra brand.


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Coke Zero counts down to football game day

The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”

This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.


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Foco coconut water sponsors 4th annual NJ Seaside Soccer Storm Tournament

Coconut water brand to help athletes, spectators stay hydrated

Foco coconut water, an import brand of Brooklyn, N.Y.-based Vasinee Food Corp., announced that it is the official coconut water of the Seaside Soccer Storm Tournament, which will take place June 13 and 14 in Seaside Heights, N.J. One hundred youth teams from New York, New Jersey and Pennsylvania with players between the ages of 8 and 19 will participate in the tournament. The event also is expected draw 3,000-4,000 spectators, according to the brand.


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PBR sponsors PBR

Pabst Blue Ribbon has become the exclusive beer partner of Professional Bull Riding.
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El Jimador's soccer spirit

This month, Brown-Forman brand El Jimador tequila launched a series of commemorative soccer bottles.
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Historic partnerships

Growing up in the suburbs of Chicago, my dad taught me to love all things Chicago. So naturally, I became a Blackhawks, Bears, Bulls and Cubs fan. (Although I’m not a White Sox fan, I wish them luck as well.) I have specific memories and particular items that I associate with each team. When it comes to the Cubs, I think of the ivy at Wrigley Field, of course, but I also think of Old Style beer.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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