With consumers increasing their scrutiny of what’s in the consumer packaged goods (CPGs) that they consume, beverage-makers are responding by providing more products made with recognizable ingredients, like domestic fruits. As more consumers look for simplicity and transparency, these ingredients have garnered more attention.
New sessionable available in Fall Orchard Sampler Variety Pack
August 16, 2016
Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the launch of Easy Apple, its newest less-sweet hard cider. Easy Apple offers consumers an easy-drinking hard cider option from Angry Orchard that’s lower in calories and sessionable, the company says. The hard cider will be introduced in six-packs in select states this month, includingWashington State,Oregon,Idaho,Montana,ArkansasandRhode Island. Easy Apple also will be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack, it adds.
Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties from last year's harvest at the Angry Orchard in New York's Hudson Valley and heirloom apples from other local orchards, the company says.
Sonoma Cider announced the addition of a spirit to its portfolio: Apple Brandy, a Calvados-inspired organic brandy that launched May 1 and is the company’s first foray into the craft spirits market, it says.
As Dorothy told audiences, “There’s no place like home.” Aside from being a memorable movie quote, this notion has taken on a deeper meaning in the food and beverage industries as local-buying trends and farmers markets are being celebrated by more and more consumers.