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Items Tagged with 'functional beverages'
Balance Water Co. added Balance Cleanse to its line of functional unflavored waters.
Life Foods, in partnership with Power Brands, launched a line of Kolé brain function dietary supplements.
Developed by a board-certified clinical neuroscientist, ON Beverages’ ON Powered Refreshment functional drinks feature a blend of ornithine, caffeine from tea leaf extract, and B vitamins for energy.
Traditionally known for its skin-soothing benefits, aloe vera can be found in a multitude of consumer packaged goods (CPG) products, including tissues, soaps and lotions.
Flash back to elementary school when science teachers emphasized that while white was the presence of all colors because it reflects light, black is the absence of color because it absorbs light.
Vemma Nutrition Co. built off its clinically studied Verve energy drink formulation to introduce a new functional beverage called Vemma Renew.
Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.
As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.
The old saying that “An apple a day keeps the doctor away” might someday transition to “A supplement a day keeps the doctor away” as topics such as the U.S. obesity rate, an aging baby boomer generation, and increased energy/alertness continue to bring attention to the nutritional/dietary supplement segment, according to market research firms.
Function has added a new dynamic to the beverage landscape, which has allowed beverage-makers to explore new ingredients, package sizes and innovative products.