Anheuser-Busch launched a new beer, Oculto, inspired by and brewed for nightlife. “Oculto,” which means “hidden,” or “waiting to be found,” in Spanish, combines the social invitation of beer with the exciting nature associated with tequila, the company says.
The Patrón Spirits Co. released a line of higher-proof Roca Patrón tequilas produced using the rare tahona process, which uses a 2-ton stone wheel hand-carved from volcanic rock (roca) to slowly crush the cooked agave to break the bonds of fiber and release the agave juice, the company explains.
Milagro Tequila, a spirits brand of New York-based William Grant & Sons, launched a new, limited-edition expression: Unico, Second Edition. Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend, the brand says. The new tequila will be available nationwide in extremely limited quantities in September.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!