Caribou Premium Iced Coffee captures title with more than 50 percent of vote
July 19, 2016
Summer is in full swing and consumers are looking to cool off with some refreshing beverages. However, they still need that morning pick-me-up. To satisfy both need states, iced coffee releases continue to light up the shelves, and the readers of Beverage Industry agree.
The beverage aisle has become one of my favorites when I’m at the grocery store. I’ve become known by the cashiers for purchasing a basket full of various ready-to-drink (RTD) beverages, as I like to find something new to try on each trip and restock on my favorites.
I recently returned from a vacation in Southern California, where I mixed in some work between Disneyland, whale watching and playing in the Pacific Ocean. After watching my 19-year-old son and the rest of Chicago Danube Swabians — a German folk-dancing group — participate in a Landerstrachtenfest in Anaheim, we got the chance to explore California and sample a few beverages, too.
Convenience stores sit in a unique niche where they are presented with consumers and behaviors not found in any other food or beverage retail sector. The biggest challenge, yet opportunity, is that 84 percent of items purchased at convenience stores are consumed within the hour of purchase, according to the National Association of Convenience Stores (NACS), Alexandria, Va.
American consumers are thirsting for water like never before. Behind soft drinks, bottled water is currently the No. 2 non-alcohol beverage category by sales and has amassed $12.7 billion in sales, up 6.9 percent, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 17, according to data from Information Resources Inc. (IRI), Chicago.