If your company is like most others, you may be feeling a lot of peer pressure lately to hop on the green bandwagon. After all, green is the new black. On a surface level for consumers, it has become a type of status symbol, and for manufacturers it is occasionally just a half-hearted public relations attempt.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!