Limited-edition pack exclusively available at Sam’s Club
August 15, 2016
Jones Soda Co. released a Birthday Party-themed variety pack featuring its limited-edition Birthday Cake flavor. To celebrate Jones Soda’s 20th birthday, the limited-edition flavor was part of a year-long celebration, while the variety pack exclusively is available at Sam’s Club locations in select states, retailing for $9.98.
With summer in full swing, consumers are turning to liquid refreshment beverages to beat the heat. This season remains a popular time for beverage companies to release limited-edition options that offer a seasonal flair.
Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say.
For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).
Fuji Apple DRY Sparkling wins poll with nearly one-third of vote
March 22, 2016
Another Tuesday and we have another group of presidential primaries. Some might be fatigued from the constant polling coverage from consumer media outlets of these elections, but the readers of Beverage Industry continue to vote for the Readers’ Choice New Product of the Month poll.