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- BEVERAGE R&D
Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
Designed to reach a growing market of youthful carbonated soft drink consumers, The Double Cola Co. released a new look for its Diet Double Cola cans and 12-packs.
Boulder Beer Co. released its summer seasonal Hoopla Pale Ale in six-packs of 12-ounce cans.
The first annual “Canny Awards” recognized craft beer cans with high-quality, captivating graphics with the winners announced during the Craft Brewers Conference, held May 2-5 in San Diego.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced a $70 million to $80 million investment in its Metal Container Corp. (MCC) facility in Arnold, Mo. The investment will increase production and create at least 20 new jobs at the facility, which produces aluminum cans for Anheuser-Busch and soft drink makers, the company said.
Cintron Beverage Group launched the new visual identity of the brand’s ready-to-drink teas and single-serve fruit juices. Cintron’s portfolio of non-carbonated beverages is now available in 23.5-ounce cans. The new identity was created to improve shelf stand out, showcase Cintron’s expanded flavor portfolio and enhance brand preference, the company says
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