According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.

Playing off superstition regarding the number 13, this August The Boston Beer Co. is introducing Samuel Adams Thirteenth Hour, referring to the beer’s mysterious combination of flavors and 13 brewing ingredients, the company says.