Function has added a new dynamic to the beverage landscape, which has allowed beverage-makers to explore new ingredients, package sizes and innovative products. 

To continually improve its capabilities as a contract packager, Nor-Cal Beverage Co. Inc., Sacramento, Calif., has made investments exceeding $100 million in its two facilities in California. The improvements have placed the third-generation family-owned company on track to produce 45 million cases of product in 2011 for companies such as The Coca-Cola Co., Hansen’s Natural and Ferolito, Vultaggio & Sons.