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The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group.
Corona, Calif.-based Monster Energy Co. launched the Monster Energy Ultimate Intern Search to fill two newly created intern positions. The Monster Energy Ultimate Intern Search will award two individuals a compensation package worth more than $15,000 and the opportunity to work directly with athletes, music artists, celebrities and the Monster Energy staff at major national sports and entertainment events across America, including X-Games 18, the Vans Warped Tour 2012, and the Street League DC Pro Tour fueled by Monster Energy, during the summer.
Sales of energy drinks have taken on the energy of its products compared to a year ago. The energy drinks category increased 15.7 percent for $6.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.
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