Carrollton, Texas-based T.G.I. Friday’s developed a new Buy Your Friend A Beer Facebook application to complement its Better with Brew menu. By “liking” the Friday’s fan page and placing an order through the custom tab, Facebook users 21 years and older can buy their Facebook friends as many as five beers. Recipients receive an electronic gift card to redeem in the restaurant. Purchase price is set at $5, regardless of the recipient’s regional location, and is redeemable for any beer of choice, including a selection of regional craft beers; non-alcohol beverage or food item at any local T.G.I. Friday’s.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!