Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.
The October 2015 issue of Beverage Industry includes a cover story about our Executive of the Year, Seth Goldman of Honest Tea, as well as articles about the bottled water market, Sipp Eco Beverage Company, and organic/natural beverages. Check it out today!