- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Mike’s Hard Lemonade Co. took its first step into the beer category by introducing Mike’s Authentic Shandy Hard Lemonade & Lager.
MillerCoors launched Coco Brevé, a flavored malt beverage made with all-natural coconut water.
Phusion Projects LLC launched Moskato Life, a flavored malt beverage with a taste profile similar to Moscato wine, the company says.
North American Breweries launched Seagram’s Escapes Frozen Flavors, which is a line of single-serve ready-to-drink frozen flavored malt beverages (FMBs).
In preparation for summer, Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra beer brand with the limited-edition launch of Ultra 19th Hole Light Tea & Lemonade.
The Genesee Brewery Co. added two new flavors to its Seagram’s Escapes line of flavored malt beverages.
North American Breweries introduced Seagram’s Smooth in response to consumer feedback regarding the quality and taste of current flavored malt beverages (FMB) in the market, the company says.
Roswell, Ga.-based Gila Brew Co., re-launched its CJ Crunk Juce line of flavored malt beverages in new packaging and flavors. The new design targets CJ’s audience of 21- to 29-year-old males and females, the company says. Packaged in 23.5-ounce cans, CJ Crunk Juce features colored bands representing the flavor profiles between the gray gothic text on a distressed black background. The design is intended to help the brand stand out from other flavored malt beverages, the company says. CJ Crunk Juce is available in Fruit Punch, Grape and Watermelon varieties and contains 6 to 12 percent alcohol by volume depending on the market, the company says.
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