Last December, Adobe Digital Index indicated that online consumers spent more than $3 billion on Cyber Monday, 16 percent more than in 2014. That was on top of the more than $8 billion spent online during the four-day Thanksgiving weekend. Although the vast majority of purchases were for non-consumable consumer packaged goods (CPG), consumable products are finding their place in the eCommerce channel as well.
For today’s consumer, researching products online is the new norm for consumer packaged goods (CPG). Consumers want to know more about the products they are purchasing well before they grab a shopping cart.
Whenever holidays or birthdays roll around, time sometimes gets the best of me. To save myself the hassle, I find myself turning to the Internet for a quick shopping trip. Before, I only used to shop online for things I couldn’t find in stores, but now it is becoming more the norm for my regular shopping — and I’m not the only one. The Grocery Manufacturers Association (GMA) and PwC US 2011 Food, Beverage, and Consumer Products financial performance report “Thriving in a Connected World” indicates that digital transformation is empowering consumers while allowing consumer packaged goods (CPG) companies to manage their enterprises effectively and efficiently to drive growth.