Whenever holidays or birthdays roll around, time sometimes gets the best of me. To save myself the hassle, I find myself turning to the Internet for a quick shopping trip. Before, I only used to shop online for things I couldn’t find in stores, but now it is becoming more the norm for my regular shopping — and I’m not the only one. The Grocery Manufacturers Association (GMA) and PwC US 2011 Food, Beverage, and Consumer Products financial performance report “Thriving in a Connected World” indicates that digital transformation is empowering consumers while allowing consumer packaged goods (CPG) companies to manage their enterprises effectively and efficiently to drive growth.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!