As consumers continue to look for functional food and beverages to supplement what’s missing from their diets, manufacturers continue to offer fortified options. When it comes to fiber, consumers can now find fiber-fortified snack bars, brownies and juice drinks.
Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.