Items Tagged with 'Heineken Light'

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Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign
July 22, 2014

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.


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Carrying the Heineken ‘Stars’

April 15, 2013

In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs


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Heineken Light uses NYC billboard for surprise performance

August 22, 2011

In collaboration with Brooklyn-based indie-rock band TV on the Radio, Heineken Light transformed its “Occasionally Perfect” billboard in New York City into a stage where the band gave a surprise live performance this weekend.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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