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Items Tagged with 'Heineken Light'
After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.
In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs
In collaboration with Brooklyn-based indie-rock band TV on the Radio, Heineken Light transformed its “Occasionally Perfect” billboard in New York City into a stage where the band gave a surprise live performance this weekend.