Rainforest Beverages LLC will launch new flavors and packaging for its Rainforest brand of antioxidant soft drinks July 1. Rainforest drinks are 100 percent all natural and come in the following flavors: Natural Cola, Citrus and Tropifruit. Previously available in Natural Cola, Citrus and Tropifruit varieties are new to the line and also contain superfruits sourced from the rainforest. The new 12-ounce cans feature a red background instead of a black background to prevent any association with energy drinks, the company says. They also were designed to build brand presence and differentiation on shelf. Each variety contains a number of antioxidants and vitamins.
AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.