Although it might not look it outside, if you are in the Midwest or Northeast, summer isn’t too far away. In anticipation of summer activities and the food and beverages that accompany many of them, beverage-makers have started rolling out new products to complement the season. And it looks as though the readers of Beverage Industry are excited for some new summer flavors.
Company plans expanded territories deal with bottlers
April 16, 2013
Atlanta-based The Coca-Cola Co. reported its results for the first quarter of 2013. Overall, first-quarter reported net revenues declined 1 percent, with comparable net revenues also down 1 percent. This reflects a 2 percent increase in concentrate sales, offset by a 1 percent impact from structural changes and a 2 percent currency impact. Excluding the impact of currency and structural changes, net revenues grew 2 percent despite two fewer selling days in the quarter.
Radio host Rush Limbaugh introduced the Two If By Tea line of ready-to-drink iced teas. The line includes Regular, Raspberry, Diet Original and Diet Raspberry flavors and has been in the works for one year by Limbaugh, his wife, Kathryn, and a small development team. The Two if By Tea name is a twist on the Henry Wadsworth Longfellow poem, “Paul Revere’s Ride,” that features the line “one if by land, and two if by sea.”
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!