Martin Bauer Inc. introduced its “Be Fit – Extracts for Body Brain” in the United States. The concept, which was unveiled at Health Ingredients 2010 in Europe, incorporates natural tea and herbal extracts for formulation in three health categories: energy, vitality, and mental and physical strength. Its energy concept includes an energy shot formulated with green maté, guarana and cola nuts for energy without additional caffeine or artificial energy boosters, the company says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!