GungHo co-founders Danny Mason and Ryan Goodwin launched an energy gel shot to help consumers focus and stay alert.

Read More

Celestial Seasonings launched Kombucha Energy Shots, all-natural 2-ounce shots that combine live, raw kombucha with B vitamins and energizing botanicals, such as ginseng and guarana.

Read More

As a hip-hop artist and actor, Curtis “50 Cent” Jackson is no stranger to collaborations. However, Jackson’s latest collaboration does not involve celebrities, but Pure Growth Partners, a New York City-based company that conceives and markets consumer brands with a philanthropic component.
Read More

Pure Growth Partners, a New York City-based company that conceives and markets consumer brands, announced the launch of Street King, an energy shot made in collaboration with rapper, actor and entrepreneur Curtis “50 Cent” Jackson.

Read More

Although energy drinks were not immune from the effects of the economy, the category has shown its ability to grow in sales. Energy drink sales increased 14 percent to more than $5.9 billion in sales for the 52 weeks ending June 12 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Walmart, according to SymphonyIRI Group, Chicago. The energy shots category also posted strong numbers with a 31.6 percent increase generating $1 billion in sales during the same time period.

Read More