The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.
As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.
Once a beverage intended for at-home brewing, tea has seen opportunities open up through ready-to-drink (RTD) applications. As consumers continue to lead on-the-go lifestyles, requests for these products have climbed.
Brand extends into 10 hot and iced, long-leaf options
October 18, 2016
Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.
Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.
Mango Pineapple, Blackberry Fruited Iced Teas available for a limited-time this summer
May 31, 2016
Canton, Mass.-based Dunkin' Donuts announced the launch of its latest beverage innovation: Fruited Iced Teas. Exclusively available at Dunkin' Donuts restaurants across the six New England states this summer, Fruited Iced Teas feature the brand's freshly-brewed black or green iced tea sweetened with fruit juice and real fruit, the company says. Dunkin' Donuts' Fruited Iced Teas are offered in two varieties — Mango Pineapple and Blackberry — with both containing fewer than 100 calories for any size, it adds.